Salil Shah

Online Marketing Expert

Your Insights. My Strategies.

Let us succeed through online marketing


Understanding the business and your priorities will be my first step. Together we define a marketing roadmap that outlines opportunities and required resources.


This phase involves updates to existing marketing programs. We will see a gradual increase in the number, and quality of leads, as early indicators of success.


Ongoing analysis of results and optimizations ensure a positive return on our marketing investments, and a strong foundation to build on for future growth.

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About Me

I help brands tell their story, and accelerate growth, through digital marketing.

My journey started in 2004 when I created my first paid search (AdWords) campaign, using free credits from Google. Over the last 14 years I have built and successfully scaled ($2 MN+ annual budgets) integrated online marketing programs for high growth finance, technology and e-commerce organisations.

My current engagements involves leading and mentoring, the agency-partner teams for Uber, Coinbase, and Tempur-Sealy among other clients, as Head of Search Marketing at Thrive Digital. Prior to Thrive, I was responsible for customer acquisition at Indochino and Cymax.

I am a firm believer in hands-on learning. In 2018 I developed - Canada’s first recommendations engine for services. Between 2007 to 2011, I created - a gifts service that generated ~$90K in revenue. In 2010, Money Sense, Canada’s leading personal finance magazine, featured me in their story on how new immigrants find jobs.

Most of my colleagues and friends would describe me as an easy going, down to earth individual with simple tastes. Like most Sagittarians I am ambitious with an optimistic outlook in life. I have been generally lucky and have learnt to live in, and enjoy the present. Residing in the beautiful Vancouver with my wife Manasi, and sons, Neil and Nikhil, I hope to someday save up enough money to travel around the world.

Profile Highlights

  • 14+ Years of success with digital marketing and ecommerce
  • Founder of Pros10 - Canada's first recommendations engine for services - Pros10
  • Co-founded and managed online gifts store - Gifts2America
  • Master of Science in Information Systems from University of Arizona

My Marketing Skills & Expertise

Paid Search (Google Ads, Bing Ads, Pay Per Click)
Web Analytics (Google Analytics)
Social Media Marketing (Facebook and Instagram Ads)
Affiliate Marketing Programs
Search Engine Optimization (SEO)
Amazon & Walmart Marketplaces
Video, YouTube & Display Ads
App Marketing

Career Highlights

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contact me

Let's talk about how we can work together to set your business apart from the rest. Contact me via email, phone or fill-in the form below.